| Description: | "Internet Marketing is also known as Web-marketing, digital marketing or online-marketing. It is the
process of promotion of products and services over the Internet. The use of Internet Marketing has
become rampant in the fast-changing world of today! It Is so integrated in the lives of individuals that
it has become quite inseparable now! It not only refers to marketing on the internet but also includes
marketing done via e-mail and wireless media. It also refers to the placement of media through search
engine marketing, search engine optimization, banner ads on specific websites, email marketing and
other Web strategies.
Digital customer data and electronic customer relationship management systems come under Internet
Marketing. Internet marketing helps the businesses in promotional merchandise. There are several ways
to ecommerce; a medium through which goods are sold directly to consumers (B2C), businesses (B2B),
or from consumer to consumer (C2C).
An organization can generate value by acquiring sales lead from its website, similar to walk-in customers
in retail world. Local Internet marketing is a strategy through which a small company utilizes the
Internet to find and to develop relationships that can be used for real-world advantages. Local Internet
marketing uses tools such as social media marketing, local directory listing and targeted online sales
promotions.
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