| Description: | Although sportswear is popular amongst the younger generations, the wearing of such clothes does carry specific connotations within the minds of some people. Some people think that the wearing of sportswear is symbolic of a hooligan culture, what lots of people refer to as 'chav'.
As a brand, Adidas is innovative, and it truly is by means of innovation that they manage to stay common all through the years. They understand altering fashion tastes, and never ever get stuck in a fashion rut, they adjust their designs to match contemporary sensibilities, and it really is for this reason, that they prove to become probably the most popular brand of sportswear, no less than in relation to fashion. As an example, Adidas realises that the youth of today adore the retro look, and for this reason, they have rereleased lines from the 60s, 70s, and 80s, e.g. the Adidas Beckenbauer Track Leading, which very first appeared in 1982, but which Adidas released again recently.
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