| Description: | Of course PCs have audio/visual systems, the ever-troublesome Outlook Express,
and AIM, but what Mac provides to "the tech savvy" businessman is much more than superior
programming, it really is the Apple brand. Positioning Macs as company tools might be
compared to the positioning of the Blackberry phone. The Blackberry phone has had
great success with businessmen who want to stay connected at all times.
These associations and identifications are what cause brand preference. For that reason,
the argument of cost for a single brand will not apply in the contemporary industry. Soon after
all, look at the achievement of the iPod, a device priced drastically above all other MP3
players due to the truth that buyers believe an iPod is really a greater becoming than an
MP3 player. iPod produced its own category.
The largest task to tackle ahead of positioning a brand is, needless to say, the analysis and
consumer insight. In order for Mac to p |
